In today’s digital-first world, social media isn’t just part of the marketing mix—it is the marketing mix for many events. That’s why we’re excited to introduce Social Media Shareable Links in PheedLoop, our newest feature designed to help event organizers create professional, customized previews when sharing event details online. 

Whether you're promoting on LinkedIn, X (formerly Twitter), Facebook, or any other platform, you now have more control over how your event appears.

This feature addresses a critical gap in many event management platforms where graphics and text on social media are auto-generated and often sub-optimal. By giving organizers greater control, we're enabling them to craft more compelling displays on social media that drive higher engagement and ROI.

Why It Matters

A report by Sociallyin found that 76% of event marketers consider social media as the most effective tool for driving registrations and generating excitement before the event begins. We know first impressions matter, when a page is shared, default metadata often results in generic or incomplete previews.

This leads to missed engagement opportunities and poor brand representation. That’s why we made this small but important update to give event planners the option to customize how their event website is displayed. With custom Open Graph tags, users can control how their content appears—driving higher click-through rates, better branding, and stronger storytelling.

This powerful tool lets you customize the title, description, and image that appear when an event link is shared on social media or entered into a browser’s search bar.

Customization Options

Each page within the Event Website can be customized with unique text and visuals, allowing for targeted promotion for specific pages like exhibitors, speakers, and sponsors.

• Title - Appears in search results and link previews on social platforms
• Description - Appears below the title in search results and link previews
• Image - Represents the event visually when shared on social media

Key Benefits

Reach Wider Audiences with improved branding control

Customizing how your event appears on social media allows you to reach broader audiences with confidence. By creating visually appealing and branded content, you not only capture attention but also create a cohesive, professional image that enhances credibility. These improved visuals make your posts more shareable, encouraging attendees and followers to share your event across their own networks. By sharing your event, attendees directly increase your event's visibility and organic engagement.

Most importantly, this organic promotion expands your event’s reach without requiring any additional investment in advertising. It’s a cost-effective strategy that allows event planners to tap into new networks and attract potential attendees simply by optimizing the look and feel of their social media presence.

Full Control Over Event Branding

Your organization will have complete control over its visual narrative on social media, ensuring every post reflects your brand’s identity and messaging. With the ability to tailor individual event pages using custom images, titles, and descriptions, you can craft content that resonates with specific audiences and aligns with the purpose of each post. A strong first impression not only reinforces professionalism but also drives more clicks, shares, and engagement.

A/B Testing Capability

Experiment with Open Graph settings to discover what resonates best with your audience. Leverage performance analytics across different images, titles, and descriptions to compare variations and understand which elements are driving engagement. As data accumulates, your organization will gain clear insights into what captures attendees' attention. This data-driven approach enables continuous optimization, helping you refine your messaging, improve visibility, and ultimately boost event participation through smarter, more targeted social previews. It’s a simple and powerful way to increase your social media performance without overhauling your entire marketing strategy.

Conclusion

With the introduction of Open Graph Configurations, you’re no longer at the mercy of poorly generated previews. Now, every shared link from your Event Website can be tailored to reflect your organization’s visual branding and identity.

By customizing how your content appears on social platforms, you can increase click-through rates, build anticipation, and ultimately, boost event attendance.