With the fast-paced nature of events, connecting exhibitors with attendees can feel like a juggling act. How do you help exhibitors connect with attendees effortlessly while ensuring your event stays organized? 

Enter PheedLoop’s new Industries feature—a simple yet powerful feature designed to make event organization seamless while enhancing engagement for all stakeholders. Designed with efficiency at its core, the Industries feature provides an intuitive and structured way to categorize exhibitors. This feature aims to enhance exhibitor visibility, save time for attendees, and help event admins stay organized. 

Whether you are organizing a large trade show or a small conference, this game-changer ensures your exhibitors are categorized correctly, creating a more intuitive and engaging experience for everyone involved. 

Let’s dive into how the Industries feature can revolutionize the way your exhibitors and attendees engage!

What is the Industries Feature?

Located in the Event Dashboard, the Industries feature lets you, the event admin, group exhibitor products and services under one umbrella called Industries. Think of it as a secondary grouping for your exhibitors! The Industries feature helps you categorize the Services Feature that already exists, allowing you to better reflect the focus and theme of your event.

Event admins can easily create Industries that best reflect the event's goals and assign them to the services, such as ‘Healthcare’, ‘Education’, and ‘Technology’. These categories are then assigned to relevant exhibitor services. Exhibitors can select the industries that best represent their offerings in the Exhibitor Portal, giving attendees a streamlined way to explore exhibitors that fit their interests.  

This enhanced categorization works across PheedLoop’s event ecosystem, including the mobile app, virtual portal, and beyond.

Enhanced Visibility for Speakers

Visibility is everything for exhibitors when it comes to maximizing ROI. The Industries feature makes it easier than ever for exhibitors to enhance visibility by providing a targeted and focused approach to categorization. 

By aligning their products and services with clearly defined industries, exhibitors can better showcase their expertise in a much more targeted way. This ensures their products and services are advertised to the most relevant audience.

Attendees can quickly search for exhibitors by industry, making it easier to discover the companies that match their interests or needs. This minimizes the likelihood of exhibitors being overlooked at events with a large number of exhibiting companies.

By grouping exhibitors into industries, attendees are more likely to visit booths that directly align with their interests, helping exhibitors generate higher-quality leads.

A Better Experience for Attendees

While the Industries feature boosts exhibitor visibility, it also transforms the experience for attendees by making event navigation intuitive and efficient, helping attendees find the right exhibitors faster and engage more meaningfully.

Instead of going through a long list of exhibitors, attendees can now filter exhibitors by industry in the event app or virtual portal, saving time and effort. This means they can focus on the ones that matter most to them, creating a more personalized and meaningful event experience.

By being able to explore Industries in advance, attendees can plan their event schedule more easily, ensuring they don’t miss key exhibitors during the event.

Simplifies Organization for Event Admins

Event admins know the challenge of managing event data, especially when you have over 100 exhibitors. The Industries feature takes this stress out by making organizing and managing exhibitor information easier than ever. 

Now, event admins can create and assign industries that reflect the goal and theme of the event. By being able to group exhibitors in industries, event admins can reduce the complexity of managing large numbers of exhibitors. Plus, event admins can use the data from specific industries to gain valuable insights into which one draws the most traffic and engagement to improve event planning for the future.

Whether you're hosting a technology expo or an industry-specific conference, you can define the industries that best reflect your event’s goals. 

Wrap Up

PheedLoop’s Industries feature bridges the gap between exhibitors, attendees, and event admins, ensuring a seamless, engaging, and organized experience for everyone. From maximizing exhibitor visibility to helping attendees connect with the right businesses and simplifying admin workflows, this tool is the ultimate solution for dynamic event environments.  

Ready to revolutionize the way you organize and ennage at your events? Explore PheedLoop’s Industries feature today and elevate your next event to new heights!