At PheedLoop, we’re always looking for ways to streamline event management and empower exhibitors with the tools they need to succeed. Task Management has been a staple feature in the Exhibitor Portal, and we've constantly improved it to make exhibitors’ workflows more efficient than ever. With each enhancement, we’ve seen exhibitors complete tasks faster, stay more organized, and ultimately drive better results from their event participation.

The latest data speaks for itself: exhibitors aren’t just completing tasks more efficiently, but they’re also experiencing higher ROI from their trade show investments. Today, we’re diving into how this feature has transformed exhibitor participation, optimizing everything from lead retrieval to booth planning and pre-event marketing.

What Is Task Management?

Task management simplifies event preparation by assigning clear tasks to exhibitors, ensuring they know exactly what to do. It provides an easy-to-view task list, automates reminders to keep deadlines on track, and offers real-time progress tracking. This system helps exhibitors stay organized and ensures a smooth event experience.

Task Assignments – Exhibitors know their responsibilities.

Easy Tracking – Quick, at-a-glance task overview.

Automated Reminders – Keeps deadlines in check.

Progress Visibility – Real-time tracking for exhibitors and organizers.

Exhibitors love using PheedLoop’s Task Management to stay on top of pre-event marketing, submit booth requirements without the last-minute stress, and set up their lead capture strategy in advance—helping them generate more leads, cut costs, and make the most of every event!

The Numbers Speak: How Exhibitors Are Benefiting

Since implementing the Task Assignment feature:

• 28% less time spent on administrative tasks
• 76% of exhibitors completed pre-event logistical tasks (up from 41%)
• Exhibitors utilizing the feature reported 34% more qualified leads than those who didn't
• Post-show follow-up completion increased by 52%
• 87% of exhibitors rated their participation experience as "more profitable" than previous events

These numbers clearly demonstrate that better organization leads to better outcomes. When exhibitors spend less time on logistics, they have more time to focus on capturing leads, engaging attendees, and maximizing ROI.

Maximizing Pre-Event Marketing Opportunities

One of the biggest missed opportunities for exhibitors is pre-event marketing. Many exhibitors fail to take advantage of exhibitor spotlight promotions, social media announcements, and attendee outreach simply because they forget or lack a structured process.

With the Task Assignment feature, event organizers can create pre-event marketing tasks, ensuring exhibitors:

• Register for exhibitor spotlights before the deadline
• Schedule social media promotions to maximize brand awareness
• Upload marketing materials for event attendees to preview

By automating and reminding exhibitors about these key marketing tasks, event organizers reported that exhibitors saw higher booth traffic and lower cost-per-lead, translating directly to better ROI.

Optimizing Booth Investment & Setup

A poorly planned booth can lead to extra costs, missed branding opportunities, and unnecessary stress. The Task Assignment feature helps exhibitors stay on top of key booth setup requirements, reducing the risk of last-minute issues.

With PheedLoop’s Task Assignment feature, exhibitors can:

• Upload booth layouts and special requirements well before deadlines
• Complete insurance forms early to prevent setup delays
• Avoid rush fees for last-minute changes

By ensuring exhibitors complete these tasks ahead of time, organizers reduce logistical headaches while exhibitors avoid unexpected expenses and maximize booth effectiveness.

Enhancing Lead Management & Follow-Ups

Lead retrieval is the lifeline of trade show success, yet many exhibitors struggle to optimize their lead capture and follow-up process. With the Task Assignment feature, exhibitors are prompted to:

• Download the PheedLoop Go! event mobile app for easy lead retrieval
• Set up their lead qualification process before arriving on-site
• Schedule pre-event lead capture training for booth staff
• Prepare follow-up email templates before the event starts

This structured approach ensures exhibitors respond to leads faster and increase their conversion rates. Customers who used the feature saw an improvement in post-event engagement, as they were able to follow up with leads within 24 hours, compared to nearly a week previously.

Why Trade Show Exhibitors Need This Feature

In today’s fast-paced event landscape, exhibitors need more than just a booth to succeed—they need the right tools to maximize engagement, optimize workflows, and boost ROI. The Task Assignment feature has already helped thousands of exhibitors streamline their event experience, leading to:

• Less admin work and more strategic engagement
• Higher-quality leads through better lead management
• Reduced costs by eliminating last-minute booth setup changes
• Stronger pre-event marketing, driving higher booth traffic

Exhibiting at a trade show is a major investment, and having the right tools can make all the difference in maximizing ROI. PheedLoop’s Task Assignment feature has proven to be a game-changer, helping exhibitors stay organized, optimize their pre-show marketing, and generate higher-quality leads more effectively than ever before.

If you're an event organizer looking to enhance exhibitor success at your next event, consider how streamlining these critical tasks can make a tangible difference. Join the conversation in our community and discover how others are leveraging PheedLoop to drive exhibitor engagement and results!