Why Your On-Site Event Needs a Mobile Event App (And What Attendees Expect in 2025)
August 5, 2025

In-person events are back in full swing, but today’s attendees expect more than just a printed agenda and venue signage. Without a powerful mobile event app, your event may feel outdated before it even begins. According to research from G2, 67.5% of attendees consider a mobile event app to be vital for in-person conferences.

Meeting Attendee Expectations in 2025

Autonomy, speed, and personalization are all in demand with attendees today. These can come in many use cases, such as self check-in, real time schedule changes, messaging, and more. A good mobile event app doesn’t just fulfill these requirements, but also elevates the event by driving deeper engagement and ultimately increasing event satisfaction. Event organizers who ignore this shift risk missing out on the higher engagement and satisfaction mobile apps bring to conferences. 

What Makes a Great Event App in 2025

Hosting your event information is just the starting point for an event app. A great event app goes beyond being a digital brochure. While many features can be mentioned, event apps worth their development cost typically offer the following capabilities:

  • Personalized Schedules: Attendees should be able to use the app to register for the sessions, workshops, or networking opportunities they wish to attend. 
  • Push Notifications: Event Admins should be able to send out real-time notifications for session reminders or post-event surveys. This keeps all attendees in the loop and reduces confusion.
  • Interactive Venue Maps: Instead of static images, attendees get a dynamic map that can display additional information and built-in search functionality. 
  • Live Polls: Engage your audience and capture valuable feedback on the spot. Live Polls give attendees a reason to engage with sessions and a space for them to contribute their thoughts.

The PheedLoop Go! Advantage

The great news is that event planners don’t have to look far for an event app. PheedLoop Go! offers everything mentioned above and more, from attendee e-Badges and networking to an internal social media feed and gamification. This comprehensive app for events transforms how attendees experience your event from start to finish.

Features That Drive Real Engagement

Real-time updates and personalized agendas keep attendees informed of last-minute changes and help them navigate their custom event journey. Attendee-to-attendee messaging and meeting booking facilitate meaningful connections that extend beyond the event floor.

Gamification features boost participation by rewarding engagement with points for prize redemption. Live Q&A, polls, and surveys capture feedback instantly, giving organizers valuable insights in real-time.

Why Mobile-First Wins Every Time

A well-designed mobile app for conferences reduces confusion, improves event flow, and elevates the professional image of your event. Attendees can access everything they need in one place, creating a smoother, more professional experience that reflects positively on your brand. According to Micepad, 91% of events using an event app experiences a positive return on investment. 

Avoid the Single-Purpose App Trap

Many mobile event apps only work during registration or after the event ends, leaving attendees frustrated during the most critical moments. PheedLoop Go! supports the full attendee journey — before, during, and after the event — ensuring consistent value throughout the entire experience.

Ready to meet modern expectations with the best event app for on-site experiences?

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