Back in February 2024, the MaRS Discovery District hosted AI Impact, a standout event that brought together some of the brightest minds in artificial intelligence. From industry leaders to emerging startups, the day was filled with insights, collaboration, and future-focused conversations.

And behind the scenes? PheedLoop was there to make sure the experience was just as seamless as it was inspiring.

We were thrilled to partner with the MaRS team to support their on-site operations with our award-winning check-in and badge printing system, helping attendees get through the doors and into the action with ease.

Watch the Experience in Action

Curious how it all came together? Check out this quick recap video of how our tech powered the event on-site, from check-in to badges and beyond:

A Sit-Down with the MaRS Events Team

One of the highlights of our collaboration was a conversation between our Head of Sales, Mitch Malinsky, and the team at MaRS Discovery District. In the video, Allison DePeri (Senior Manager, Events & Community) and Heather O’Brien (Senior Associate, Programming and Communications) talk candidly about their experience using PheedLoop—from onboarding to event day.

They share how PheedLoop helped streamline their planning workflow, offered a smooth and professional on-site experience, and gave their attendees a welcoming first impression.

Where Innovation Meets Efficiency

Before PheedLoop, the MaRS team managed events using a manual process—sometimes even handwriting badges at check-in. That changed at AI Impact.

As Allison DePeri shared:

“Before, we were running a manual process, sometimes even handwriting our name badges, resulting in lost tracking opportunities. With PheedLoop, we were able to take the manual process out of the equation, which was really an opportunity for us to streamline and improve that guest experience on-site.”

Planning a forward-thinking event like AI Impact takes more than just good content—it takes great tools. The MaRS team chose PheedLoop because of our ease of use, speedy on-site systems, and customization options that aligned with their event vision.

Attendees experienced:

✅ Instant check-in and badge printing
✅ Real-time attendee data for organizers
✅ A smooth, professional welcome from the moment they arrived

This shift to automation and real-time data not only saved time but made the entire attendee journey feel more modern, polished, and professional.

Looking Ahead

We’re proud to have supported such a future-forward event and a team as passionate and innovative as MaRS Discovery District. The AI Impact event is proof that when great ideas meet great execution, anything’s possible.

Want your next event to run like this?
Let’s talk about how PheedLoop can help streamline your check-in process, boost attendee satisfaction, and give your team peace of mind.

👉 Book a Demo and see PheedLoop in action.

Stay connected for more behind-the-scenes stories, client chats, and innovation in motion from the thousands of events powered by PheedLoop in 2024.